Criteria | User 1 | User 2 | User 3 |
Name | Mr. Ankit Dwivedi | Mrs. Shalini Choudhary | Mr. Devansh Agrawal |
Age | 40 years | ​25 years | 28 years |
Demographics | Gender: Male; Level of education: Graduation; Employment: Self employed; Marital Status: Married | Gender: Male; Level of education: Post-Graduation; Employment: Self employed; Marital Status: Unmarried | Gender: Male; Level of education: Post-Graduation; Employment: Working in an MNC; Marital Status: Unmarried |
Need | Transport goods from one point to another in the following way:
- Safe
- Ensure real time tracking of his goods
- Wide assortment of delivery options (2W, 3W, Tata Ace etc.)
- Affordable
- Does require customisation in some of his deliveries (POD, Cash Handling) | Transport goods from one point to another in the following way:
- Safe
- Ensure real time tracking of her goods
- Majorly requires 2W, with 3W requirement for procurement from yarns from manufacturers and transporting it to her manufacturing hub
- 2W requirement to sending final deliveries to end customer (if they are not able to collect) | Transport goods from one point to another in the following way:
- Safe manner
He is not a business owner and requires logistics for house-shifting/one time usage like document delivery, lunch box delivery etc. |
Company Size | - Yearly Revenue: Rs. 400 Cr/year
- Number of people: 40
| - Yearly Revenue: Rs. 20 Cr/year
- Number of people: 10
| NA |
Industry Domain and nature of business | - Paper and packaging
- He is a manufacturer of paper goods and he distributes it to smaller paper and packaging companies/ hotels
- This is a generational business, where his father set it up in 2004
| - Customised dressing options for Female clients (majorly focused on bridal women solutions)
- She has a manufacturing set up in Naraina Industrial Area. The customer facing store is in Lajpat Nagar
- She is a first time entrepreneur in her family
| NA |
Pain Point | * Variable and high pricing, which creates issues in his costing estimation
* Lack of traceability (although some this has been solved through Whatsapp Location)
* Unprofessional driver behaviour | * Lack of trusted delivery platforms - had a bad experience with Porter as the final product needs to reach the final customer in a specified manner
* Has to use Cabs (Uber/Ola) to do the transportation which is placed at a higher price
* Need a single solution for all her deliveries | * Wants to shift his household goods from one point to another - but not able to find trustworthy vendors
* Haggle with vendors from the local Naka on pricing and time of deliveries |
Solution | For Point-to-point deliveries, he uses On-Demand platforms like Porter For customisable deliveries, he still uses the Naka | For Point-to-point deliveries, she uses On-Demand platforms like Porter Uses cab services (Ola/Uber) to send her stock sometimes | Uses Porter for smaller loads within the city For larger goods/intercity movement, uses packers and movers services like APML |
Decision Maker | - Pricing: Owner himself
- Logistics Manager - operationally responsible for timely deliveries
| | |
Marketing Pitch | Transport your goods anywhere in Delhi NCR in the cheapest, safe and hassle-free manner | Transport your goods anywhere in Delhi NCR in the safest possible manner! | House shifting made easy - Use our services to move your home in a safe and homely manner! |
Frequency of use case | - Has around 5-6 deliveries/day, with 75% of them being Tata Ace and 3W
- Sporadic requirement of 2W
| - Has around 5-6 deliveries/day, with 90% of them being 2W
- Lesser requirement of vehicles above 3W
| Rarely requires it - 1-2 deliveries every 6 months |
Average Spend on the product | Rs. 3000-3500/day | ​Rs. 1000-1200/day | Rs. 2000/year |
Frequently used apps | - Paytm (for payments)
- Khatabook (for checking his accounts)
- Whatsapp (for communication)
- Facebook (for social media)
- Amazon (for shopping)
- TrueCaller (used during communication)
| - PhonePe (for payments)
- Delivery (for local couriers)
- Whatsapp (for communication)
- Facebook/Instagram(for social media and getting more clients)
- Amazon (for shopping)
- Cred (for credit card payments)
- Spotify (for music consumption)
- Netflix/Amazon Prime (for movies)
- Swiggy/Zomato (For Dining out)
- Uber/BluSmart/Rapido (for ride hailing)
| - Google Pay (for payments)
- Whatsapp (for communication)
- Instagram(for social media)
- Amazon (for shopping)
- Cred (for credit card payments)
- Spotify (for music consumption)
- Netflix/Amazon Prime (for movies)
- Swiggy/Zomato (For Dining out)
- Uber/BluSmart/Rapido (for ride hailing)
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